The search engines (SEs) have evolved over the years and will continue to evolve
in the years to come. Google is by far the furthest along the evolutionary path.
If your site is in a competitive search field then you really have no choice. Without
a large number of links to your site, you have very little chance of achieving high
search engine rankings.
are some suggestions on how to build effective SEO links while minimizing the risk
of having your hand slapped by the search engines.
10 Link Building Tips
- Vary your link title text
The search engines look for evidence
of unnatural behavior. In a perfect world, the SEs would like to see all links
gained naturally. Since it would be highly unlikely for a large number of individuals
to link to your site using the same link text you should vary your own link text.
- Vary your link descriptions
Google is likely getting better at analyzing the text surrounding a link. Again it
would be unnatural to always have the exact same text. The same descriptions could
also trip duplicate content filters.
- Seek links from related sites
It is widely believed that a link from a website in the same field is much more valuable
than an unrelated link (most applicable for Google and Yahoo). Perhaps too many unrelated
links can even get you a penalty.
- Mix homepage and internal links
You should have some of your links pointing to internal pages of your websites, rather
than have all you links pointing to your home page. Again, naturally attained
links will seldom all point to your homepage. Having links pointing to your internal
pages will also help your SE results.
- Ensure that your site has a natural link profile.
The search engines are now pretty sophisticated at identifying sites trying to game them. Ask yourself,
if your links look natural.
- Seek links from authority sites.
Links from authority sites will provide much more weight than non-authority sites. We can only guess
at what sites might be considered authorities. Google seems to favor
.gov and .edu sites.
- Seek links from older sites
Links from older, more established sites will provide more weight
(applicable to Google)
- Seek links on the upper half of the page
It is believed that the higher a link is on the page the more weight it will provide.
- Seek links within page content
located within content will provide more weight than links in the margins or footers
of a site.
- Seek non-reciprocal links
Do reciprocal links provide less weight. I don't know if the proof
is conclusive on this issue. If not, algos that handle this could be around
the corner. It is feasible that sites with too many reciprocal links incur a penalty.